How to Break Up with Retail: A Guide to new love

We’ve all participated (by choice, or not) in some form of break up. It’s inevitable and if we listen to that little voice inside of us, we tend to say things like, I knew ‘it wasn’t right from the get-go’. We’re talking about the prolonged breakup – but not with a significant other, the breakup with retail. It’s real, it’s raw and it can be just as emotional as saying goodbye to that special someone. Before the digital age of online shopping, many of us planned our weekend shopping dates and spent hours getting ready for that hot date with the mall, even if it was a group date with our sisters, moms, and friends. They were fond memories.

During those shopping trips, we went into our favorite stores in search of something that spoke to our unique style. Entire days were spent browsing and trying on clothes just to walk out with one item that we could wear that night or the next week. Sometimes we even tried on clothing that was out of our league hoping that the piece of clothing would choose us, but it felt too risky, too committal, or just like it wasn’t the right fit.

But retail has changed. It’s not what it used to be. It doesn't call you the way it used to — it’s simply lost its charm. The work that goes into it now is daunting between the time and hours spent on finding one or two items, that you’ll likely wear a handful of times and then be ready for the next. And that’s why the relationship with retail is evolving to rental. It’s smart, it’s savvy, and it doesn’t eat away at your bank account or weekends. Armoire is on a mission to make breaking up with retail easier on you.

Here are 4 ways to find new love – the rental way.


1. Spend more time with your squad.

Women reap so many powerful benefits from friendships. We keep each other’s secrets and boost one another’s level of confidence. That’s why having Diane (Von Furstenburg), Cynthia (Steffe), Erin (Featherston), Kate (Spade), The Rebeccas (Taylor & Minkoff), Nicole (Miller), Sarah (Alexandra), Tory (Burch), Yumi (Kim), Veronica (Beard) as part of our posse keeps us feeling and looking our best.



2. Experience the joys of an open relationship.

Gone are the days of commitment remorse’ because the concept behind Armoire’s rental clothing company is all about flexibility of choice. Never invest your time or energy in finding an item only to regret a decision that stays with you (and your closet) for far too long. Change it up to fit where you are today.


3. Active listening is our middle name.

Our SmartCloset is like the perfect significant other. Women are smitten with it. There’s nothing like sharing your needs including style and fit preferences, plus any special occasion you might need clothing for with it. It’s a quick learner and while we won’t say it’s perfect – it is quick to service your needs. Dreamy.


4. Invite friends over for girls night in.

Schedule a date and have your friends bring a shared plate (and their laptops) for a night in of virtual style. Pop a bottle of champagne and pour a glass for each woman to enjoy as she completes her Armoire style profile, then waits seconds for her curated rental closet to populate. Browse your styles, show your virtual closet to your friends and sit back and enjoy finding your favorite items.


Cheers to New love

While heartbreak is complicated and messy, there's no better time than now to start the mending process. If you're in the middle of a breakup or just excited to try something new in life, we know for a fact that the 'rental therapy' dopamine rush gives you the same amount of excitement and giddiness as a new relationship. And if you're looking for a gift for any of the women in your life this Valentine's day — there's nothing better than the gift of infinite style


About Armoire

Armoire is the modern woman’s solution to a stress free closet. Get access to a continuous rotation of high-end apparel, curated with your preferences in mind. Select your 4 favorite items to receive in the mail, and keep for as long as you want. If you fall in love, you’re in luck — you can purchase the item at a deep discount. Refresh your 4 pieces whenever you would like; we take care of the shipping and dry-cleaning. With brands like Theory, DVF, Milly, Parker, and many more — you get great style, with little to no effort.

Get started today.